Overview项目概述
We helped build TheNeat from the ground up as an innovative wellness brand, specializing in compact, beginner-friendly fitness equipment that provides efficient workout solutions for small spaces. We introduced the "home gym" concept — making home workouts effortless and accessible. 我们帮助 TheNeat 从 0 到 1 打造了一个创新的健康生活方式品牌，专注于小巧的退阶运动器材，为小空间提供高效健身方案。我们提出"home gym"概念，让用户可以方便地在家健身。
What we did我们做了什么
- Developed the "home gym" brand concept from scratch从零开发"home gym"品牌概念
- Created a full cohesive VI system ensuring consistent brand presentation across all channels设计统一的VI系统，确保品牌在各渠道一致呈现
- Designed a magazine-style website with a Lifestyle section showcasing products in four home settings以时尚健康的杂志风格设计官网，设立Lifestyle栏目，展示产品在四个居家场景的多样应用
- Built a comprehensive customer service system from scratch搭建完善的客服系统
- Planned and executed the "Gift of Health — 15 Mins to a Better You" campaign策划并执行"Gift of Health——15 Mins to a Better You"推广活动
Visual showcase视觉展示
Result项目成果
Successfully launched TheNeat as a fully formed brand with strong visual identity, cohesive digital presence, and a campaign that resonated with target users — encouraging daily healthy habits through frictionless fitness messaging. 成功将TheNeat打造为具有强烈视觉识别度、一致数字形象的完整品牌，推广活动精准触达目标用户，以无感健身的场景营销鼓励用户养成健康习惯。