Overview项目概述
Celfull is a biotechnology company specializing in clinical-driven anti-aging solutions, providing personalized solutions for aging and degenerative diseases. Our work focused on building brand trust through authoritative voices and precision marketing to drive exponential subscriber growth. CELFULL 是一家生物技术公司，专注于提供以临床为导向的领先抗衰品牌，为衰老及退行性疾病提供个性化解决方案。我们的工作聚焦于通过权威声音和精准营销建立品牌信任，实现订阅用户的指数级增长。
What we did我们做了什么
- Produced PhD doctor interview videos to create professional brand endorsement content制作博士访谈视频，打造专业品牌背书内容
- Conducted and filmed core user testimonial interviews to build authentic word-of-mouth credibility开展并拍摄核心用户证言访谈，建立真实的口碑可信度
- Designed diversified product combinations based on research across different user segments基于不同用户群体的洞察调研结果，针对性设计多样化产品组合
- Developed social media content strategy across Instagram and TikTok制定Instagram和TikTok社媒内容策略
- Executed precision EDM campaigns around key marketing nodes to convert and retain subscribers结合关键营销节点，通过EDM精准营销触达目标用户，提升订阅转化与留存
User testimonial videos用户访谈视频
Visual showcase视觉展示
Result项目成果
By combining professional medical authority (PhD doctor endorsements) with authentic user stories, the brand achieved exponential growth in subscribed users. The dual-credibility approach proved highly effective in building trust for a clinical health brand. 通过将专业医学权威（博士背书）与真实用户故事相结合，品牌成功实现订阅用户数量的指数级增长。双维度可信度策略在临床健康品牌的信任构建中被证明极为有效。