Overview项目概述
opove is a brand focused on electronic health products, specializing in massage guns and nasal irrigators. During the brand upgrade, we introduced the concept of "medical-grade products for home use," enabling users in regions with limited healthcare resources to manage their health conveniently at home. opove 是一家专注电子健康产品的品牌，主要产品包括筋膜枪和洗鼻器，致力于改善用户的生活质量。品牌升级中，我们提出"医用产品家用化"的概念，帮助医疗资源有限的地区用户在家即可便捷地进行健康管理。
What we did我们做了什么
- Proposed the "medical-grade products for home use" brand positioning concept提出"医用产品家用化"品牌定位概念
- Redesigned the full VI system — logo refinement, color palette, and auxiliary graphics inspired by natural spiral forms全面重设VI系统——Logo精细化、色彩体系及以自然螺旋为灵感的辅助图形
- Upgraded the website with a clean, modern design and a new health information content section官网升级为简洁现代的设计，增设健康资讯栏目
- Improved customer service processes and expanded affiliate marketing channels优化客服流程，拓展联盟营销渠道
- Managed Instagram content strategy with product and lifestyle-focused posts管理Instagram社媒内容，涵盖产品展示与生活方式内容
Visual showcase视觉展示
Result项目成果
The new VI system and website successfully elevated opove's positioning from a generic product brand to a trusted health lifestyle brand, supporting expansion into new international markets. 全新VI系统与官网成功将opove从普通产品品牌提升为值得信赖的健康生活方式品牌，有力支撑了其向新兴国际市场的拓展。